Title : An Empirical Analysis of Stock Market Investment Intention among the University Students Studying Finance: An Application of Theory of Planned Behaviour

Keywords : Stock Market Investment, Theory of Planned Behaviour, Individual investor

Authors : Dr. Nay Min Aye

Description : Investment decision is among the important decisions for individuals in their life and these decisions may be influenced by many factors. Stock market investment intention is the most important behavioural intention for the future gains of individuals and also it is critical input for the growth of stock market. Therefore, the main purpose of the current research is to understand stock market investment intention of prospective individual investors, especially university students studying finance by using the Theory of Planned Behaviour. The study applied the quantitative and cross-sectional approach in developing research design. Data were collected from 190 accounting and finance students of Co-operative University, Thanlyin. For analysis purpose, SPSS was used to explore the impact of three dimensions of TPB on stock market investment intention among the students. The study found the significant positive correlation between three psychological factors; attitude towards stock market investment, subjective norms, and perceived behavioural control and stock market investment intention. However, only two factors, namely attitude and perceived behavioural control, have significant effect on the students’