Title : A Study On Primary Value Chain Activities Of Rice Enterprises In South Dagon Industrial Zone

Keywords : Value chain activities, competitive advantage

Authors : Nyo Nyo Win

Description : The objective of the study is to explore the primary value chain activities of three rice
enterprise in South Dagon Industrial Zone. They are for inbound logistic process, Mya Tha
Zin Aung and Than Myit Tar rice enterprises mainly focus on cost and quality of raw
material. Shin enterprise focuses on cost of raw material. For operation process, Mya Tha Zin
Aung and Shin rice enterprises use wet polisher to increase the quality of rice. Than Myit Tar
rice enterprise used rubber roller machine to separate head rice and broken rice. Mya Tha Zin
Aung and Than Myit Tar rice enterprises used corrective maintenance method. Shin
enterprise used preventive maintenance method. Mya Tha Zin Aung and Shin enterprise used
preventive maintenance method. Mya Tha Zin Aung and Shin enterprises test head rice with
70 CC standards. Than Myit Tar enterprise tested their product quality by using empirical
testing. Concerning outbound logistics, three rice enterprises used only Lorries to distribute
head rice. By viewing, marketing and sale activities, three rice enterprises set price of their
products imposed by the government. These enterprises offer quality discount and use from
zero-level to two-level distribution channel to distribute their products. After selling its
products to market, rice enterprise replace them with new bags within three days. Findings
also provide the possible suggestions for the obtaining competitive advantages by
understanding the linkage between the primary value chain activities for rice enterprises.